We’re preparing for 2016, ready to take on the digital marketing world in a bigger and better way than ever before, but more info is coming about that soon – keep those eyes peeled! For now, we want to help make sure our clients are making an impression in the run up to Christmas, and kick start their 2016 campaigns in the most positive way.
Data is a huge deal, and don’t get us wrong, we’re hungry for it too. And whilst we understand the importance of focusing on the statistics, ROI and learning vital information about your consumer, these numbers shouldn’t be your priority when embarking on your next digital marketing campaign.
KEEP READING FOR OUR TOP TIPS ON HOW TO MAKE YOUR IMPRESSIONS COUNT!
CHOOSE THE RIGHT PLATFORM
Because there are so many spammy adverts out there it means consumers find it difficult to distinguish between those that are trustworthy and those that aren’t. We want to help you make an impression with a quality advert that communicates the right message; placing your advert in the right context means you have an increased possibility of it being received by the consumer in the right way.
Effective display advertising no longer holds constraints; you’ll find it in most places you look. Mobile now accounts for 44.8% of ad impressions; whether it’s an advert on the Google Display Network, LinkedIn or social media, align your brand with the advertising platform you are using.
CREATE HIGH QUALITY, CLICKABLE ADVERTS
Making an impression with your advertising campaign turns it into a much more viable route to continue down. 70% of adverts gain viewable impressions, but if your impressions aren’t converting it’s time to look at the effectiveness of the campaign.
Humans are very visual; so the saying goes, ‘a picture says a thousand words’. Choose an image that has the potential to speak for itself and really make an impression on your audience.
When you’re strategically thinking about your advertising campaign, ensure you factor engaging content into the mix. 68% of Brits stop engaging with poorly designed content; if it doesn’t display correctly on the devices your audience will be using, they will easily switch off and not take notice.
Is your landing page optimised to bring your audience the information required to bring you more conversions? Look at what is necessary to the product or service you are advertising and ensure it is included on your landing page.
FOCUS ON YOUR AUDIENCE
You know your business better than anyone, try putting yourself in your consumers shoes; the product or service you are looking to advertise needs communicating in a clear way.
Your audience is exposed to thousands of advertisements on a daily basis, trying to make your impressions count can be a hard task. But by sending a clear message out and ensuring it is communicated in the right way can turn your impressions into conversions.
Whilst we may be ignoring our own advice to a certain extent here… no amount of guess work can give us the information that data can when it comes to measuring the effectiveness of your advert. But by split testing your advert you can learn how your audience responds to different versions of your advert and which method is the most effective.
Create two adverts that can be A|B tested to different audiences, the data received from this will determine which works best for your product or service, and this will then help you when creating future adverts.
As ad blockers become more prevalent in your audience’s lives, making your impressions count and ensuring they convert is becoming increasingly difficult, but that’s where we come in.